Staging Your Home For A Successful Sale

luxury interior living room

When selling your home, it is critically important to make your home as appealing as possible to prospective buyers. Often times that may mean “staging” the home is in order. Whether you do it yourself or enlist the help of a professional home stager, here are some tips to get you started.

A Definition of Staging:
Staging is preparing a home and its contents for sale with a primary emphasis on presentation and appearance. This normally involves things of an aesthetic nature, such as design, organization and overall appearance.

Why Stage?
The reason for staging is to present your home in a way that is appealing to the largest possible audience. By appealing to the largest possible audience you’ll get the quickest sale and the best possible price. That, after all, is what you want, isn’t it?

Staging the Outside
When staging a home, begin with the outside with a special focus on curb appeal. This is important because any positive impression your prospective buyers get from their initial view of the front of the house will carry over to their tour of the inside. Any negative impressions will also carry over so make it as appealing as possible

Staging the outside includes such things as keeping the grass cut and shrubs trimmed, cleaning the windows inside and out, painting or touching up doors, door and window frames, etc. It’s also a good idea to place a few potted plant for the entry way, and plant some flowers in any flower beds you might have. If you do have flower beds, be sure to keep them weed free. If prospective buyers see a neat flower bed, they’ll be impressed. If they see one that is full of weeds, they’ll think of it as something they’ll have to work on.

Staging the Inside
Staging the inside requires that you make the home appear as spacious as possible. Depending on your individual circumstances, that could involve removing,  repositioning and/or adding some furniture, decluttering counter and wall space. In short, you’ll need to ignore your own personal taste and focus on more generic taste.

You should have the carpet cleaned. If it’s beyond cleaning, seriously consider replacing it with a neutral, light colored carpet. It will be well worth the expense because a home with new carpet will command a higher price. You should also paint any rooms that don’t already have a very neutral color on the walls.

Staging Storage Areas
Finally, you should stage your storage areas. I know that sounds silly, but it’s important, and most people overlook it. Clear any storage areas you have in the home of anything you don’t need on a regular basis for home maintenance or whatever. This includes closets, kitchen cabinets, basement, attic, shed, and garage. When people see storage areas that appear “full to the brim”, they’ll be left with the impression that there isn’t adequate storage in the home. Even if half the total square footage of the home is storage space, it will appear inadequate if it’s full of “stuff”. But if there appears to be unused storage space, prospective buyers will see the home as having more than adequate storage space. That’s a huge plus.

Remember, when staging your home your goal is to present your home in a way that is appealing to the largest possible audience so you can get the quickest sale and the best possible price.

Rob Balander

Recognized as a pioneer in the FSBO market, Rob has been helping Capital Region home sellers market their own homes since 1988. To learn more about selling your Capital Region home "by owner" visit Google

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