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Frequently Asked Questions

  1. Why would I want to sell my own home?
  2. If you don't charge any commissions how do you make money?
  3. How do I get started?
  4. Okay, maybe I'll save some money, but won't I sell a lot faster if I just list with an agent?
  5. But if my home's not in the MLS will anyone see my property?
  6. We've heard selling your own home is difficult with all of the paperwork etc.
  7. How important are signs?
  8. How fast will my home take to sell?
  9. Why do some people fail at selling by owner?


Q. Why would I want to sell my own home?

A. There are several reasons why selling your own home may be an attractive alternative...

  • Sell Faster
  • No Commissions
  • You Maintain Control


Q. If you don't charge any commissions how do you make money?

A. By charging an up-front advertising fee, which is based on the size of the ad you run and how long you run it for.


Q. How do I get started?

A. See Sell Your Home or call our office at 518-452-6330. Our experienced staff will walk you through the simple process of setting up your multi-media advertising campaign.


Q. Okay, maybe I'll save some money, but won't I sell a lot faster if I just list with an agent?

A. Actually, no! You have a competitive advantage over a home that's listed with an agent. Because there's no commission factored into the price, you can price your home more competitively and sell faster. For more information see FSBO Stats.


Q. But if my home's not in the MLS will anyone see my property?

A. Sure they will. Our proven marketing program has been successfully helping Capital Region homeowners sell without the MLS for 23 years. The exposure you get is really incredible and, in most cases, is all you need to sell your home. If, however, you feel you need real estate agent assistance we have packages that include the MLS as well. If your home sells on your own you pay no commission. If an agent brings a buyer you must offer a seller's commission - typically 2.5%.


Q. We've heard selling your own home is difficult with all of the paperwork etc.

A. That's simply not true. In fact selling your home is easy. The hardest part is finding a buyer and that's where we come in. With our high profile internet advertising your home will get all the exposure you need to sell. Once you've identified a buyer and negotiated a price that's agreeable to both parties, an attorney will handle the rest. We highly recommend using an attorney and if you don't have one there are several that advertise with us that would be happy to help.


Q. How important are signs?

A. It has been said that agents get over 1/2 of their buyers from yard signs. We offer a full line of durable, professional looking signs that tell buyers that you are serious about selling your home.


Q. How fast will my home take to sell?

A. When it comes right down to it there are only two factors that determine how fast a home will sell...price and exposure. It is critical that both are balanced. You can have all of the exposure in the world but have the home overpriced it will not sell. Conversely, if your home is priced accurately but no one knows it your home won't sell. When you list with us you will have all of the exposure you need to a diverse group of local and out-of-town buyers. Therefore it is wise to make sure your home is priced properly. We highly recommend getting your home appraised by a licensed appraiser. These are professionals certified and trained to give you an accurate assessment of your home's value. This is one of the best investments you can make. If your home is underpriced you stand to lose money by selling too cheaply. If your home is over priced you could be wasting advertising dollars and valuable time. So price it right and sell faster!


Q. Why do some people fail at selling by owner?

A. We believe it's one of two reasons....

1. The home is not priced properly. Here's a common scenario...the homeseller gets an appraisal on the home but doesn't like the number that comes back. "I've got more than that into the property - there's no way I'll sell it for that!". So they come up with their own price much higher than the appraised value. They advertise the home and get discouraged at the lack of response and list the property with an agent. The agent convinces them to lower their price (probably at the appraised value). Now they end up selling the home but have to pay a commission on top of it. If they had priced it accurately from the beginning they would have sold quicker and saved the commission.

2. They're not committed to selling on their own. It's usually the people who come in with the idea that they'll try it for a few weeks and if it doesn't sell they'll give it to an agent. This really is a defeatist attitude and usually results in failure. Remember how much you stand to save when you sell your own home and go at it with a serious approach.